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Norman, Oklahoma

Rise. Train.
Gain. Repeat.

A luxury gym experience rooted in performance, wellness and community. Elite training meets spa-inspired recovery.

Where fitness meets community

Equipment, coaching and recovery designed to elevate body and mind.

Elite training

Functional fitness spaces, dedicated strength zones and expert-led one-on-one performance coaching.

Spa recovery

Cryotherapy, infrared sauna and InBody scanning to support recovery and track real progress.

Nutrition coaching

Bespoke nutrition frameworks and coaching that fit your goals and your life.

Strength is created through work

Inside the work

  • Athlete in a black tank mid preacher curl, black and white
  • Athlete in a headband swinging a kettlebell
  • Member doing a push-up on weight plates under red and purple light
  • Member in a black tank doing a preacher curl, black and white

The Forge at Selah

Built at Selah, Norman

Take a look at the setting. 18878 Selah Way, Norman, Oklahoma.

Founders pre-sale

Select your protocol

Reserve your place with a deposit: $50 for the first 100 founders, $99 after that. Enrollment is free.

Forge Basic

$99/mo

12-month term

  • Unlimited gym access
  • Late-night access
  • Unlimited infrared sauna
  • 1 cryo session + 1 InBody scan / month

Forge Premium

$189/mo

Everything in Basic, plus

  • Unlimited red light sauna
  • 4 cryo sessions / month
  • Unlimited InBody scans

Full recovery

Forge Elite

$259/mo

Everything in Premium, plus

  • Unlimited cryotherapy
  • Unlimited infrared sauna
  • VIP priority booking

Reserve your spot

Spots are limited to protect the facility experience. Tell us where to reach you and we will confirm your reservation.

Your deposit is paid on our secure booking page (Wellyx) in the next step: $50 for the first 100 reservations, $99 after, with free enrollment. Reservation terms

By continuing you agree to our Terms and Privacy Policy.

The Forge protocols

Training that builds strength & power

Every workout is shaped around your goals, your pace and your potential. Move with precision. Train with intent.

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Personal training

Train one-on-one with a dedicated coach. Perfect your form, improve control and break plateaus with real accountability.

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Athletic performance

Train like a competitor. Build speed, agility and dynamic power through performance-based conditioning.

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Weight & conditioning

Lose body fat and build lean muscle with a calculated mix of resistance work and metabolic conditioning.

Stefan Reed, co-founder of The Forge
Stefan Reed
Stephanie Reed, co-founder of The Forge
Stephanie Reed

The founders

Forging a new path in wellness

Stefan and Stephanie Reed built one of the metro's most transformational fitness communities. The Forge is the next chapter: personal training, nutritional guidance and mental resilience under one roof.

The Forge is about transformation: physically, mentally, and spiritually.

Performance data

Last scan added Nov 4, 2026 by The Forge team

Insight from your latest scan

Skeletal muscle mass is up 1.2 lbs since your last scan. Body water reads slightly lower, so keep hydration in focus today. Recovery sessions are open this afternoon.

Wellness information, not medical advice.

Plan a recovery visit

Key metrics

Weight

184.2 lbs

2.1 lbs

Body fat

14.5 %

0.8%

Muscle

88.4 lbs

1.2 lbs

BMR

1,940 kcal

No change

Body fat trend

Previous Latest scan
Body fat percentage by month
MonthBody fat %

Scan history

Concept · Phase 3

Forge Pass

Your membership lives in your phone's wallet. Tap or scan at the door, even late at night. Every entry becomes live attendance data, so the whole system finally knows who is in the building.

Elite

Member

Jonathan W.

Demo credential · refreshes every 30s

Status ActiveLate-night On

Access rules (set by The Forge)

  • Active members enter 24/7 where their plan includes late-night access.
  • A failed payment starts a grace window, then access pauses automatically.
  • Guest passes expire on their own. No keys to collect.
  • Credentials only. No face or fingerprint capture.

Door activity (sample)

  • Front door · EntryToday 06:02
  • Recovery suite · EntryToday 06:58
  • Front door · ExitToday 07:41

Concept · Phase 4

Sponsor a friend

Elite members hold two guest passes a month. Share your link. Your friend opts in themselves and trains free for 7 days. When they join, you earn recovery credit.

Guest passes left

2 of 2

Recovery credits

1

Passes status

Open

Pauses automatically when the floor is busy

Your friend enters their own details and agrees to messages themselves, so we never text anyone on someone else's say-so.

Guest progress (sample)

  1. Alex M.Joined · credit earned
  2. Priya N.Trial · day 3 of 7
  3. Link openedNot yet visited
Internal command center Data updated today 06:10 by front desk

Morning, Stefan.

Your daily brief, built from the latest data entered by your team.

Members to check in on

Flagged from attendance drop-off. A human decides what happens next.

    Draft inbox

    Drafts wait here for your approval. Nothing sends on its own.

    To: Marcus C.

      The bridge to Wellyx

      Entry desk

      Wellyx stays your billing and contract system. This desk gets the data that matters out of it fast: check-ins, scans and status changes, entered once and used everywhere. Everything here is demo data held in your browser.

      Quick entry

      Paste a Wellyx export

      Columns: name,date,type. Types: checkin, scan, freeze, cancel, new.

        Smart paste

        Demo: rule-based stand-in for AI

        Paste notes, a message or a messy list in plain words. It proposes structured entries, flags anything unclear, and nothing is saved until you confirm. In the live version an AI model does the reading; the same checks still run after it.

          Recent entries

          Each entry is saved, then queued for Supabase and messaging

          No entries yet.

            You're in.

            Your reservation is confirmed once your payment clears. We will email the next steps to the address you gave us.

            Back to the site

            Studio Weiss // Technical blueprint

            Built around the closed ledger

            Wellyx offers no open API, so we do not pretend. We keep it as the billing and contract system, capture the data that drives retention through a fast Entry Desk, and own that data in Supabase. If the club ever outgrows Wellyx, the data is already yours.

            How data moves

            1. 1 · Source

              Wellyx

              Billing, contracts, bookings

            2. 2 · Capture

              Entry Desk

              Forms and CSV paste, validated

            3. 3 · Own

              Supabase

              Members, scans, risk scores

            4. 4 · Queue

              Job queue

              Retries, rate limiting

            5. 5 · Act

              GoHighLevel + PWA

              SMS, pipelines, member app

            Payments stay inside Wellyx. If the club later holds a standalone Stripe account, payment status can be read from it. To confirm during discovery.

            Built-in safeguards

            Nothing is lost silently

            Every entry is written to an event log before anything else happens. Failed jobs retry, then land in a dead-letter list. A nightly check compares counts and alerts on drift.

            Stale data cannot message members

            With manual entry, freshness is a safety feature. If attendance is over 24 hours old, risk flags are marked stale and approvals pause. Try it in the coach portal.

            One member, one identity

            A single member ID links Wellyx, Supabase and GoHighLevel. Spouse and child add-ons get their own logins, so one email never exposes another person's body data. Row Level Security is on for every table.

            Messaging with brakes

            A coach approves every text. Frozen, new, recently contacted and opted-out members are suppressed. Quiet hours apply, and a global pause switch is one tap away.

            Roadmap

            1. 1

              Marketing site and pre-sale funnel

              Fast site, working reservation form, GoHighLevel pipeline, reservation hand-off to your Wellyx checkout.

            2. 2

              Member PWA and Entry Desk

              Magic-link login, performance data, coach brief, data-ops retainer.

            3. 3

              Forge Pass

              Wallet pass and door credentials. Live attendance replaces manual check-in entry.

            4. 4

              Sponsor loop

              Capacity-aware guest passes and recovery credits for referrals.

            5. 5

              Optional ledger migration

              Only if the club wants it, in parallel and by cohort, with the data already in hand.

            Our story

            Forging a new path in wellness

            Meet Stefan & Stephanie Reed, founders of The Forge

            When Stefan and Stephanie Reed set out to build The Forge, they weren't just opening another gym. They were creating a movement. Rooted in years of experience leading one of the metro's most transformational fitness communities, Fitcamp 180 South OKC, the Reeds are now expanding their vision with The Forge, a brand-new fitness and wellness facility designed to go deeper than just workouts. Located just 25 miles south of their original location, The Forge is where personal training, nutritional guidance, and mental resilience come together to reshape lives from the inside out.

            “The Forge is about transformation: physically, mentally, and spiritually. It's where discipline is built, confidence is forged, and people walk out stronger than they came in.”

            This next chapter is the natural evolution of the Reeds' journey. As co-owners of Fitcamp 180 South OKC, they've helped hundreds of individuals change their lives through high-energy group training, consistent accountability, and a deep commitment to community. With more than 50 years of combined experience in fitness, coaching, and personal development, Stefan and Stephanie bring both deep expertise and a personal touch to every person they serve.

            The founders

            Stefan Reed, co-founder of The Forge

            Co-founder

            Stefan Reed

            Stefan and his wife Stephanie are co-owners of Fitcamp 180 South OKC, where they've helped hundreds of people change their lives through high-energy group training, consistent accountability, and community.

            Stefan's background in pastoral ministry adds a layer of mentorship to everything he does. He brings heart, leadership, and a calling to help others become who they were made to be.

            Stephanie Reed, co-founder of The Forge

            Co-founder

            Stephanie Reed

            Stephanie's leadership and advocacy work in the community reflect her passion for empowering others, especially women and underserved voices.

            “Everyone walks through these doors carrying something. We want The Forge to be where they find the strength to carry it differently, or to finally put it down.”

            Joined by Jensen and Hosanna Atkinson

            The Reeds share this vision with Jensen and Hosanna Atkinson, who bring their own lifelong passion for fitness, adventure, and purposeful living. Married for 11 years and raising their daughter Ellie, Jensen and Hosanna have poured their talents and heart into helping shape what The Forge stands for.

            Jensen, a surgical nurse with a background in construction and entrepreneurship, provides critical leadership and operational insight to the business. Hosanna is a fitness coach and photographer who brings creativity, compassion, and energy to the community.

            “Our vision for The Forge is to provide a place for others to excel and grow, in fitness and in life.” The Atkinsons

            Built for people ready to do the work

            Together, the Reeds and Atkinsons have created something truly unique. The Forge is built for people who are ready to do the hard work of growth. Whether you're stepping into a personal training session for the first time or returning after years of putting others first, the environment is one of encouragement, grit, and intentional development. It's not about perfection. It's about showing up and doing the work.

            Their vision for The Forge isn't just to train bodies. It's to build people.

            More than a place to train. A place to transform.

            Good to know

            Frequently asked questions

            Answers for serious trainees, busy professionals and first-timers alike.

            The basics

            What is The Forge Premier Training?

            A training and recovery facility in Norman, Oklahoma. It combines coaching, structured strength programs and recovery technology under one roof.

            Do I have to live in Selah to join?

            No. The Forge is open to anyone, whether you live in the community or drive in from elsewhere.

            How is The Forge different from a regular gym?

            It works as one guided system: training, recovery and nutrition support are connected, your progress is measured, and a coach is on the floor. The culture is focused on showing up and doing the work.

            Who can train at The Forge?

            Busy professionals, athletes and complete beginners. Programs scale to each person's current level.

            What is the environment like?

            Clean, organized and focused, with a professional but encouraging atmosphere.

            Getting started

            How do I get started?

            Book a consultation with a coach to talk through your goals and how you move, then you receive a personalized plan. If you are not doing personal training, you can try a first day for free.

            Do I need prior experience?

            No. Coaches teach good form and build strength safely at any starting point.

            How are programs customized?

            With a movement screen, an InBody scan and a consultation. Your coach then builds a progressive plan and adjusts it as you improve.

            How do I schedule sessions?

            Through the online scheduling system or at the front desk.

            Training

            What does The Forge specialize in?

            Functional strength and conditioning, combining resistance training, mobility and energy-system work.

            What coaching support can I expect?

            An experienced coach guides each session, corrects technique, adjusts the load and tracks your progress.

            What is small group training?

            One coach leads up to four clients at a time, and each person follows their own plan.

            What is one-on-one training?

            Fully individual sessions built around your goals and how you move.

            What equipment is available?

            A curated set of premium machines and performance tools, including some you will not find in a typical gym.

            What does nutritional coaching include?

            Practical, sustainable eating habits that fit your goals. For an in-depth consult, email the team to arrange a free intake session.

            How is my progress tracked?

            With regular InBody scans, performance metrics and coach reviews.

            When will I see results?

            Many people notice better strength, energy and stamina within a few weeks. Visible changes follow consistent effort over time. Results vary from person to person.

            Recovery and InBody

            What is an InBody scan?

            A quick measurement of muscle mass, body fat and hydration. We use it to track change over time and to adjust your training and nutrition.

            What recovery options are offered?

            Cryotherapy, red light therapy, infrared sauna and InBody scanning.

            How can cryotherapy help?

            Short, intense cold exposure is used by many athletes to help with soreness and recovery after hard training. Individual responses vary.

            What does red light therapy do?

            Low-level light is used to support circulation and muscle recovery. Individual responses vary.

            What is the infrared sauna for?

            Relaxing muscles and increasing blood flow, often after a hard session.

            How often should I use recovery services?

            It depends on your training load. A common pattern is red light or infrared several times a week and cryotherapy once or twice a week. Your coach will help you set a plan.

            Are recovery sessions safe?

            Sessions are staff-supervised and follow established protocols for healthy adults cleared for physical activity. If you have a medical condition, are pregnant or take medication, check with your doctor first.

            Practical

            Do you sell supplements?

            Yes: performance and recovery shakes and teas from LFTD Nutrition, plus a Thorne product line.

            How can I contact the team?

            Call 405-561-2646, email info@forge.training, use the contact form, or message us on social media. We are at 18878 Selah Way, Norman, OK 73072.

            Still have a question? Call 405-561-2646, email info@forge.training, or use the chat button in the corner.